Community Service and Continuing Education  Alexandria

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Professional Diploma in Digital Marketing 22

 

 

 

Diploma Overview 

The professional Diploma in Digital Marketing is ideal for anyone involved in the planning, implementation or measurement of digital strategies  or anyone who would like to pursue a career in this area. The Professional Diploma in Digital Marketing course is a rounded introduction to all the core digital marketing disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.

 

Program Outline:

  1. Marketing Fundamentals.
  2. Social Media Foundations.
  3. Advertising (Facebook Ads & Instagram).
  4. Content Marketing for Social Media.
  5. Analyzing & Reporting for Social Media.
  6. Search Engine Optimization (SEO).
  7. Search Engine Marketing (SEM).
  8. Web Sites.
  9. Content Strategy.
  10. Measure & Optimize with Google Analytics.
  11. Mobile Marketing.
  12. Email Marketing.
  13. Affiliate Marketing.
  14. Digital Marketing Strategy.

 

Duration: 60 Hrs. (3 Monthes) 

Note: Trainees have the option to attend the course either on-site or online.