Community Service and Continuing Education  Alexandria

The Professional Diploma in Business Administration

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This Professional Business Diploma is designed to equip professionals with advanced business management skills and practical expertise in key business functions. The program focuses on developing competencies in management, marketing, communication, accounting, finance, business policy, and strategy through interactive case studies, real-world exercises, and hands-on projects.

Participants will strengthen their ability in strategic planning, forecasting, decision-making, and implementation, ensuring they gain the essential “blocking and tackling” skills required for career advancement and business success. This diploma emphasizes professional development and practical skill-building to help learners excel in today’s competitive business environment.

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Principels of Management:

An Introduction to Management

  • Planning.
  • Organizing.
  • Leading.
  • Controlling

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Marketing Management:

  • Marketing Concepts & Marketing Management.
  • Marketing Environment.
  • Marketing Mix.
  • Marketing Planning and Strategies.
  • Product Related Decisions.
  • Introduction to Branding.
  • Pricing Decisions.
  • Distribution Strategy.
  • Promotion Mix.
  • Market Segmentation.
  • Market Segmentation

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Financial Management:

  • Fundamentals of Financial Management.
  • Financial, Management Accounting & Reporting.
  • Management of Business Profitability.
  • Budgeting. • Financial Analysis (Fundamental).
  • Introduction to Branding.
  • Cost Control.
  • Working Capital Management.
  • Financial Assets Management.
  • Capital Value Estimation & Optimization of its
  • Structure.
  • Investment Appraisal.

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Human Recourse Management:

  • HRM in Organizations.
  • HR Strategy & Planning.
  • Equal Employment Opportunity.
  • Workforce, Jobs & Job Analysis.
  • Individual/Org. Relations & Retention.
  • Recruiting & Labor Markets.
  • Selecting HR.
  • Training HR.
  • Talent, Careers, & Development.
  • Performance Management & Appraisal.
  • Rewards & Compensation.
  • Managing Employee Benefits.

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Human Recourse Management:

  • HRM in Organizations.
  • HR Strategy & Planning.
  • Equal Employment Opportunity.
  • Workforce, Jobs & Job Analysis.
  • Individual/Org. Relations & Retention.
  • Recruiting & Labor Markets.
  • Selecting HR.
  • Training HR.
  • Talent, Careers, & Development.
  • Performance Management & Appraisal.
  • Rewards & Compensation.
  • Managing Employee Benefits.
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Organizational Behavior:

  • Introduction to the Field of OB.
  • Individual Behavior, Personality& Values.
  • Perceiving Ourselves & Others in Organizations.
  • Workplace Emotions, Attitudes & Stress.
  • Foundations of Employee Motivation.
  • Applied Performance Practices.
  • Decision Making & Creativity.
  • Team Dynamics.
  • Communicating in Organizations.
  • Conflict & Negotiation in the Workplace.
  • Leadership in Organizational Settings.
  • Organizational Culture.

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Strategic Management:

  • What is Strategic Management?
  • Vision, Mission, Goals & Objectives.
  • Analyzing the External Environment.
  • Analyzing the Internal Environment.
  • Business Level Strategy.
  • Corporate Level Strategy.
  • International Strategy.
  • Strategic Control & Corporate Governance.
  • Talent, Careers, & Development.
  • Managing Innovation.
  • Recognizing a Firm’s Intellectual Assets.

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Business Development:

  • Introduction and principles of business development
  • Key skills of business development manager
  • How to assess current position of the organization
  • Crafting sustainable business strategies and solutions
  • Operations and supply chain management.

Target Audience

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  1. Mid-Level Professionals – seeking to advance into leadership or managerial roles.
  2. Aspiring Managers and Team Leaders – preparing to move from operational roles into management positions.
  3. Entrepreneurs and Small Business Owners – aiming to strengthen business strategy, marketing, and financial management skills.
  4. Recent Graduates – looking to gain practical, real-world business skills before entering the workforce.
  5. Career Changers – professionals from non-business backgrounds transitioning into management or business roles.
  6. Corporate Employees Seeking Promotion – staff aiming to enhance decision-making and strategic planning skills for career advancement.

Prerequisite

Students must pass the English Language Placement Test and achieve Level 4 or higher to be eligible for enrollment in the Professional Business Diploma program.

Placement Test Availability

The English Language Placement Test can be taken online or on-campus at the Wabor El-Maia branch.
Testing is available daily from 4:00 PM to 5:30 PM, except on Fridays

Program Structure & Fees

  • Each Module: 32 hours total — delivered over 8 lectures across 8 weeks.

  • Module Fees: 2000 EGP per module.